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Smirnoff - Mirchi Mango 1

Smirnoff - Mirchi Mango (750ml)

Smirnoff Mirchi Mango was launched in India as one of three India-first flavours created around local taste cues. It is a sweet-spicy expression inspired by India's love for heat and tropical fruit, and suggests serves such as a Mirchi Mango margarita. The launch rolled out across Karnataka, Uttar Pradesh, Haryana and Maharashtra.


Country of Origin

India

Brand Profile

Diageo / United Spirits

Tasting Notes

Nose
Nose

Ripe/tropical mango with chilli-led spice character

Palate
Palate

Sweet mango followed by a warming, spicy chilli note

Finish
Finish

Spicy warmth balanced by lingering fruit sweetness

Production Details

Production Method

Production Method

India-first flavour innovation

Base Ingredient

Base Ingredient

Smirnoff vodka base

Distillation

Distillation

Core Smirnoff process: three distillations

Filtration

Filtration

Core Smirnoff process: ten-stage charcoal filtration

Variants & Expressions

Variants & Expressions

No.21; Green Apple; Orange; Vanilla; Espresso; Raspberry; Citrus; Minty Jamun; Zesty Lime.

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Price & Availability

Price Range

Indicative Price, Varies By State

Availability

Official launch availability: Karnataka, Uttar Pradesh, Haryana, Goa and Maharashtra

Brand Profile

Diageo / United Spirits

Mirchi Mango represents Smirnoff India's shift toward culturally specific flavour innovation rather than simply importing global flavour conventions.

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Quick Facts

Launched in July 2025 under the India-first 'Flavour is a Vibe' campaign

built around mango and chilli

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